Evolution of monetization on full priced AAA
Business and Marketing
Rainbow Six Siege, Halo 5, Overwatch, Street Fighter V, Mortal Kombat X, Evolve (at launch); what all these games have in common is their business models: they are full priced games with post launch microtransactions. And what they all also have in common is that they are AAA high end productions built to be operated as a service over the long term.
Why microtransactions in these games?
What are the challenges tied to these new business models?