Asia: Insights & Strategies for Mobile Game Developers
Business and Marketing
With the Asia mobile games market close to surpassing the West, developers have tremendous opportunity in this region but also face a great deal of complexity. This session will leverage market data and best practices from game developers to cover: an overview of key Asian markets, the complexities and differences between these markets, and their unique distribution channels. Developers will leave this discussion with a better understanding of the current trends in the Asian mobile market as well as a better understanding of their mobile games' potential there. Come join us to learn how to successfully navigate these channels.